MARKET RESEARCH PRODUCTS & SERVICES
An Overview of the Data Development Worldwide (DDW) Market Research Methods:
DDW provides our clients with a wealth of approaches meant to help them address a multitude of development, marketing, and communications issues. As a company we strive to provide market research methods that are cutting edge, and have built them into a comprehensive market research offering that allows our clients to make the most of every undertaking. While our primary focus is to extract the highest level of strategic value from any work we conduct, we realize that selecting the right solution is critical.
For over 45 years DDW has been a leader in setting the standard of analytic quality and market research excellence. This is in large part due to our unwavering commitment to assessing and upgrading the techniques we employ for our clients. We have come to realize that while we have a range of techniques and philosophies that we bring to the table, each one is appropriate in specific situations. With that, it seemed logical for us to put structure around how our different offerings align with our client's marketing and development needs.
The result of this internal assessment is a comprehensive product strategy that we feel will further enhance our ability to work with you in choosing the "right" solution for each situation. As needs vary in regard to their strategic or tactical importance to a brand, so do market research offerings. The Data Development Worldwide Research Methods are meant to reflect that balance by highlighting which approaches are most appropriate for which business issues:
- Brand DDW ->
Brand DDW is focused on addressing issues related to equity. Our EquityDeveloper™ is structured to help clients understand the value of their brand(s) and the elasticity associated with core benefits and perceptions. It allows us to optimize your brand proposition and enhance your competitive position. From there, EquityCheck™ monitors ongoing success in regards to impacting and strengthening these critical factors.
- Communication DDW ->
Communication DDW provides the techniques that help build and evaluate your advertising and marketing efforts. AdEPT™ identifies the optimal messaging and positioning platform for your brand or product, and AdvertisingCheck™ provides the tools to effectively evaluate the impact of your campaigns.
- Price DDW ->
Price DDW consists of products that help navigate this incredibly sensitive and critical component of market success. Our PriceDeveloper™ will identify the optimal pricing strategy in a competitive context (for both new and existing brands). It assesses your brand vulnerability by looking forward and anticipating the impact of your pricing strategy over time on your major competitors.
- Product DDW ->
In situations where package design, product development, or product line decisions are the focus, Product DDW offers techniques that help you select the optimal pathway. OptionDeveloper™ maximizes the impact of a new concept or identifies the best approach to product reconfiguration. LineDeveloper™ provides a logical and user-friendly solution to selecting the most powerful set of offerings for your brand. With a strong background in CPG product testing, we offer Sensor™. Sensor™ identifies the product characteristics that most impact consumers’ purchase commitment providing direction to R&D for product improvements thus bringing new insights to this critical arena.
- Competitive Assessment DDW ->
Evaluating your competitive position and identifying ways to improve that position are critical to all businesses. Competitive Assessment DDW provides the techniques to do both of these things. Opportunities and Barriers™ will isolate the areas of competitive vulnerability while also helping you strengthen your position. MarketCheck™ will ensure that your brand is on the right track by continually monitoring the landscape and evaluating your competitive relationships.
- Satisfaction DDW ->
Customer loyalty and satisfaction go hand-in-hand and are vital to long-term success. By taking all of our experiences in this area and wrapping them into comprehensive techniques for evaluating and monitoring loyalty, Satisfaction DDW provides our clients with strategic and tactical solutions for strengthening customer relationships. LoyaltyDeveloper™ highlights the issues that are essential to brand involvement and helps you prioritize these issues to optimize loyalty. LoyaltyCheck™ ensures that your efforts are working by monitoring your progress at influencing these critical items.
- Market Strategy DDW ->
The most comprehensive and strategic efforts a business can undertake are defining a market's structure, in order to navigate the landscape and guide the brand, and establishing a mechanism for appropriately identifying and attracting key targets. Market Strategy DDW comprises the tools that help fulfill both of these needs. Configure™ provides a vision for the structure, and Segmenter™ finds the core targets for guiding brand strategy.
- Shopper Insights DDW ->
Package, product, pricing and merchandising are many of the critical elements addressed through Shopper Insights approaches. EyeScan™ provides you with insights to ensure your packaging captures attention, holds interest, and generates consideration. Virtual Environments™ provides state-of-the-art virtual shopping for consumers to navigate a store aisle, select, examine and 'buy' your new or re-staged products without the expense of an in-market test.
Through the coming months we will be releasing materials that offer more detail on each of these solutions. Should you have a desire to learn more now or in the future, please don't hesitate to contact us to set up a discussion.
